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Environmental claims in advertising (green ads) provide competitive advantage to firms. This study aims to understand what kinds of environmental claims advertisers make in a developing nation like India. Further, implications for policymakers and advertisers are discussed.

A content analysis of 279 green print advertisements was conducted using a comprehensive list of claim categories identified from the advertising literature. These categories included advertiser profile; ad promotions – type, sector, appeal; claim – nature, type, focus, validity, emphasis; executional elements – illustration setting, presenter, format/structure and environmental issue, identified from past studies and practitioner interviews.

The findings suggest that majority of the advertisers using green ads are manufacturers. Consumer durables, real estate and power sector together constitute one-third of the total green ads. Further, most of the green ads are aimed at influencing consumer behaviour. Though most of the ads contain strong emphasis on environmental attributes, they are ambiguous. A large proportion of claims are credence in nature and lack product identification through environmental certifications. This study also identifies areas of concern including interpretation of the term green, use of multiple certifications, greenwashing and advertisers showing environmental responsiveness through event-based green advertising. Policy recommendations are made based on green advertising regulations governing them across developed and other developing countries.

The content analysis of the green advertisements in this study was limited to newspaper advertisements within the print media. Future studies may use advertisements from different media types, such as the internet ads and television commercials, to examine the effect of media type on the nature of green advertisements. It would also be interesting to examine the role of regulations as a moderator, influencing the claims made in green advertisements.

The findings of this study provide a comprehensive overview of the nature of green advertisements in India. Marketers may use these insights to design effective green advertising strategies.

Most of the extant literature has examined environmental claims in the context of developed nations, where regulations are well established. Very few studies have examined this issue in the context of developing countries. In addition, most of the previous studies have focused on specific issues like greenwashing, appeals and execution elements. The present study contributes to green advertising by examining environmental claims in case of a developing nation like India using a comprehensive list of claim categories. This study also identifies areas of concern and suggests recommendations for policymakers and advertisers.

The study aims to examine the patterns of time allocated to paid employment activities by women in India as well as change in time allocating pattern of women over the period 1998 to 2019. In doing so, it attempts to highlight gender-asymmetry of time use and heterogeneity in time use of women residing in urban and rural areas as well as variations in time use by marital status, motherhood and age.

Using unit-level data from two available Time Use Surveys (TUS) namely the Pilot Survey TUS 1998 and first nationally representative TUS 2019, the authors use Tobit model to estimate determinants of women’s time in employment. To explain the change in time spent on paid work by women over the two decades, the authors use counterfactual quantile regression decomposition.

The gender asymmetry in time allocation is stark, with women spending one fifth time compared to men paid employment activities. Over the two decades of interest, women’s time spent on employment activities in a day has reduced by half from around 4 h to 2 h, largely driven by rural women’s time. Regression results suggest the emergence of a “U-shaped” relationship between time spent on paid work and education of women. The counterfactual decomposition results suggest that women are spending lesser time on employment activities in 2019 than in 1998 across the time distribution.

This paper contributes to a novel understanding of time use by women in a developing country by analysing the changes in time use over two decades as well as distributional sensitivity to observed characteristics. The study informs about the intensive margins of female employment by incorporating dynamics of socio-economic development.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-03-2022-0164.

The purpose of this paper is to propose the application of Gini, Theil and concentration indices for measuring inequality in water usage.

Gini coefficients and Theil indices have been used to estimate the overall inequality in domestic water use in a sample of 30 countries around the world. Along with Theil’s L (unweighted) index, liters per capita per day and gross national income weighted Theil index have also been estimated. Theil indices have been further disintegrated into within- and between-group inequalities. Concentration curve is also constructed to study the inequality in water use in accordance to the countries’ economic standing.

Domestic water use is high among the well-off countries considered in the study. Also, the Theil indices indicate that between group inequality contributes more to the overall inequality. It is observed that Theil indices, which consider only per capita water usage and can be decomposed, give a better insight into the existing inequality.

Different approaches were used to quantify inequality. The choice of index depends on the context of the study. The proposed approaches can contribute to planning of sustainable water management and development policies.

There is a dearth of metrics for quantifying inequality in water access or use. The study presents the application of indices, widely used in quantifying inequality in access to other resources such as income and energy, in assessing water inequality.